The CRM system does not solve problems by itself it is just a tool. Imagine that you were given a Stradivarius violin in your hands. A wonderful tool. Plays divine. But if you do not know the notes and do not know how to play you will extract a couple of incomprehensible sounds from it. Similarly a CRM system is a set of tools and mechanics that can be applied. But in order to be able to handle them you need to learn how to manage your client base.
What is the value of the customer base The value of the client base is the income that each client can bring over the entire period of his life summed up over all the company's clients. In fact this is not the current but the future value of your customer base. It does not form all at once. Rather as a cell phone number list kind of forecast that assumes what value all your customers will bring over the entire period of their lives. Managing the future value of the customer base is a key business challenge. To achieve this it is necessary to manage loyalty to take care of the needs of the client at the moment. When he does not know what to expect from the company in the future this is irrelevant communication.
Therefore focus on increasing the relevance of communications through various channels. Refuse untargeted communications such as untargeted email/sms and similar methods. Take a deeper approach to target marketing that is based on the needs of the customer. Effective customer relationship management strategy The value of the client base is determined by the lifetime of the client in the company and indicators of its commercial effectiveness. Without the growth of loyalty the lifetime of the client we lose its value. You can increase it with the help of a loyalty program quality service analysis of the behavior of the client base this will help to form longterm relationships with each client.