How White Space Can Boost Your Landing Page Conversions By Josh Gallant on July 8th, 2021 in Landing Page Design | Be the first to comment Minimalist painter Jo Baer’s Primary Light Group: Red, Green, Blue features three white squares framed with black and colored bands. Thanks to human psychology, the squares look like they’re floating. Image courtesy of the Museum of Modern Art Primary Light Group: Red, Green, Blue shows you don’t have to cover your entire canvas to make an impression. The same rule applies to landing pages.
In fact, you probably don’t want every inch of your landing page to have content. Sometimes, less is more. White space offers tons of benefits to your landing page flow, structure, and impact. Want to learn how to make a killer landing page that uses the power of white space? This blog will walk through what white space is, what it does to improve landing pages, and buy email list how you can tap into its potential. What’s the Deal With White Space? In landing page design, white space—sometimes called negative space—is the space between design elements.
buy email list
Despite the name, white space doesn’t have to be white or empty. It can have colors or even a background image. Think of it as the areas between your points of focus. A landing page has micro and macro white space, as Creatopy explains: Micro white space is the space between small elements—the space between icons or the spacing between lines of text. Macro white space is the space between big elements like graphics and columns of text. Let’s use one of our examples of high-converting lead generation pages to show macro and micro white space in action.