Looking for insights into psychology, communication and marketing, taking some specific courses or hiding behind a stack of books. Personalize Your Emails With Merge Tags Silvia Pagano Content Marketing Digital Strategy Dynamic Fields, Merge Tags No Comments As an agency that also handles email marketing, merge tags must be mentioned. The term defines shortcuts that allow you to extract specific fields from your contact list and import them into your email. Once submitted, the merged label will be replaced with the corresponding data for each contact.
In other words merge tags are tags that Latest Mailing Database represent dynamic fields. You can enter this shortcode in place of a name, address or company whenever you want to personalize a communication with a user. In this way, the communication will be modeled on the receiver. How are they used? Using merge tags is very easy: just insert the tag in the email subject, preview or copy to replace the word it has to replace. For example, let's say we have a list in our database of contacts, Mr. from Padua and Mr. from Pesaro. We had to contact the entire list and send everyone the exact same message.
We can write an email starting with hello where is our merge tag. Two of our users will each receive an email with the words Good Morning Mario and Good Morning Alessandro, just like everyone else on our contact list will see their name immediately after the greeting Same. Most frequent merge tag Name is perhaps the most used merge tag because it automatically inserts the recipient's name. Especially suitable for companies with a relaxed and informal communication style. On the other hand, if your business has a more classic style, here's the merge tab to enter the recipient's last name.