It has also opened a scenario in which the continuous changes that are taking place in these processes occur in a meteoric way. Therefore, it is of little use to have that profile that has cost you so much work, if after creating it you do not keep it up to date with social, business, sectoral, technological changes and much more. that may occur in your environment. You must be aware that your Buyer Persona responds to the “here” and the “now”. If you do not regularly update it, it will become obsolete and all your marketing and sales gear will cease to be effective. 3. Trust your instincts "I think that, I'm sure that, I get the impression that" and many other phrases based on preconceived ideas are precisely the best example of where we should not start the process of describing our Buyer Persona.
Search your database, ask your current clients, carry out surveys within your organizationin short, investigate, investigate and investigate. And from this investigation, common Latest Mailing Database traits and behaviors will emerge that, as if by magic, will draw that figure that you have longed for so much. Very important! If you don't know any information, ignore it, but never invent it. 4. Defining a Buyer Persona that is too generic “Men and women of legal age, with incomes between €18,000 and €60,000 per year and who live in Europe”, not to mention on planet Earth! As funny as it may seem, these definitions are given in reality.
We tend to create profiles that do not have well-defined features. Assimilate it, your product or service is not aimed at everyone, no product or service is aimed at everyone! The desire to cover an unlimited market will only lead us to miss an infinite number of sales opportunities. Let's be precise in the description. This will help us focus on a very specific segment likely to be interested in what we offer and will allow us to boost the return on investment ROI of our marketing and sales actions. Therefore, the Buyer Persona must define the name, demographic, social, labor, hobbies, concerns, curiosities to the point of knowing both about him and your best friend ! 5. Analyze irrelevant data No two Buyer Personas are the same in the world.