Advertising Continue reading below If you're focused on creating engagement and impactful content, blog comments are one of the metrics that tell the truth. They tell you that not only are people fully reading your content, but they're also spending more time on that page debating what they've read. Of course, then comes the next part, in which you identify commenters on social media, to ensure that your connection is not just a fling, but the start of a long and productive relationship. Now let's look at another example. Facebook Comments Screenshot of comments is a pretty solid level of engagement. Advertising Continue reading below You may be wondering why the focus is on 103 comments instead of 33k views. The answer is quite simple.
When trying to measure social media impact instead of social media buzz, it's more accurate to look at comments than hair masking service video view counts. This is because the videos are auto-playing. When you have more than 300 shares (many of which are from co-interested participants), the video will autoplay many times. However, this does not represent a sign of commitment. But the comments do. They require that people engaging with the post have at least some idea of what they're talking about - so they need to have at least opened the actual blog post or watched part of the video in order to have an entry into the conversation. The same goes for the Bright Side post below. It has 1k shares, but that doesn't mean people actually opened the article content.
All it takes for an influencer to click share is for a large number of their followers to do the same, without even considering the rest. Social Media Comments - Facebook Screenshot of Social Media Performance Metrics Social media metrics are typically used to give us an idea of how our content is buzzing. It's not necessarily about readers going through it sentence by sentence or spending a lot of time on it, but rather how big it is in terms of social media. Advertising Continue reading below Shares and retweets The number of shares on different platforms also matters in deciding the awareness and exposure of your content. However, just like in Orwell's Animal Farm, some are better than others.