I have been in both the to C and to B directions for a period of time and Number List found that, I don't know when it started, people in these two fields have repeatedly mentioned "content is king" on some occasions. I also tried to pursue the value of content in the enterprise. Unfortunately, what I felt was the anxiety of content practitioners and the anxiety of enterprises, both of which were very anxious.
For real business owners, how to output content, what content to produce, and how to do content marketing are real problems. Although a lot of content production tools have emerged in recent years, and some SaaS manufacturers have directly positioned themselves as content middle-stage products, can they really solve the anxiety of enterprises in content marketing?
1. Talk about the confusion about the content
In my ordinary career, I have been in the marketing department of some large-scale companies and the operation department of start-up companies. In most companies, the number of these two departments is not particularly large, and there is usually only one full-time content. pit.
Those who have money and budget can find external suppliers (general advertising companies) to do content output, and those who have no money are full-time people who do everything there.
A few years ago, when a company wanted to do content, the official website + double micro-twitch (Weibo, WeChat public account, Douyin) was the standard. In recent years, Zhihu, Xiaohongshu, Station B, video account, live broadcast, etc. have gradually become things that content students should do, and if it is an e-commerce-related business, there will be more content to be derived. .