The variant of 9 euros can simply provide such more volume that the absolute profit at the bottom of the line also grows strongly. Logically, the choice should then be made quickly. KPIs online marketing. Bid to profit. It is important that the KPIs that are controlled must always be directly in line with the business objectives. All online marketing activities must be able to positively influence these objectives. Marketers can then search for the right optimum with countless (bidding) experiments. 19. Send people by result, not by presence Companies should stop steering the time someone arrives at the office. Is that a KPI that directly influences the business results? Is that what people are paid for? Is that something that makes customers happy?
It is not directly relevant and also gives the wrong signal. Ultimately, it is not about presence, but the output is central. To get people's focus on output, it must be clear on all fronts from the company that this is the primary way in which performance job function email list is assessed. If you hire good people, they will understand for themselves what is required in terms of input. Without a culture of trust, many things will not work in practice. Trust is the foundation of success. Beware of people being too strongly guided by sub-objectives, such as the result from Google Ads as a channel or the conversion percentage that is achieved. These individual KPIs are always related to the total.
Everything is connected, which makes it especially important that everyone within the team focuses primarily on achieving the overarching objectives. For example, cannibalization could allow Google Ads to grow at the expense of SEO, which is obviously not in the company's best interest. 20. Culture remains the key to success Besides the fact that many more things are automated, people still make the difference. The culture in which they operate also largely determines the success that follows from all the strategies, plans and actions that are devised.