Over the past six weeks, I have shared with you some insights about the future of marketing from some of the smartest minds in marketing today. Now, it’s Special leads your turn to tell us your insights. What do you think the future of marketing holds? We tapped the Economist Intelligence Unit to survey almost 500 high-level marketing executives from around the world to ge Special leads t a real sense of what’s on all of your minds. The results are insightful, encouraging, and exciting.
Why? Because when you step back and look at the overall Special leads big picture, it tells me that, more than ever, marketing is in charge and the future is really, really bright for marketers everywhere. We are at the center of business and if we make the right investments we are going to Special leads find ourselves setting strategy, driving revenue, and shaping the future of our own organizations. A real “Marketing First” world. I would strongly recommend Special leads you read the report in its entirety.
There is a ton of insight in here. But let me Special leads give you a few of my highlights: Over 80% of all marketers say that their organizations will need to undergo dramatic changes in order to keep up with increased technical and consumer demands 68% of marketers feel they are viewed as a cost center today; however that is going to shift dramatically. In fact, Special leads in three to five years, 80% of marketers say they will be seen as driving revenue for their companies While roughly a third of all marketers say they own the customer relationship and engagement today, that shifts dramatically i