For now, marketers should make sure they have programmatic advertising, but don't rely entirely on it. Both parties should continue to invest in direct relationships with each other and track performance through ad analytics. Personal commitment and interaction cannot be easily replaced. There is always value in finding your business partner instead of letting an algorithm connect you based on auction results. As you can see, even programmatic advertising includes the option to negotiate directly. How to find a good partner for programmatic advertising? You can find and evaluate potential partners by analyzing web traffic data. To identify high-potential publishers, you can access.
Digital Marketing Intelligence and get a list of all industry email list publishers and ad networks sending traffic to a selected website. Assess audience engagement to determine the potential of these publishers to your site and find out where their outgoing traffic is directed. For example, select your competitors and see where their display ad traffic comes from and which publishers are sending them visitors. Pinpoint the ones with the highest traffic and engagement and dig deeper into their performance. Publishers who are strong in your industry and valuable to sites offering similar products to similar audiences are good choices for your collaborative work.
As a publisher, you can identify and contact advertisers who use programmatic advertising. See our research blog for more information. The platform also helps you be the first to identify upcoming trends in digital marketing, as the data is the freshest and most accurate on the internet. So when a new ad-free technique emerges, you'll see it first in our digital marketing metrics. The Most Accurate Data Source for MarketersGet Traffic Insights to Help You Reach Your GoalsFAQWhat is Programmatic Advertising? Programmatic advertising uses automation to simplify the digital media buying and ad serving process. What are the components of programmatic advertising? In programmatic advertising, advertisers and publishers use different platforms to connect to ad exchanges and auction impressions on the ad exchanges.