In addition, this message will have the capacity to be better remembered and to have a stronger commitment for the message carried. Indeed, the impression has a psychoaffective place in the memory of the readers, which allows it not to be quickly forgotten. Another advantage that can be mentioned, and not the least, is the real and tactile aspect of the impression. It is very important to be able to touch a product or advertising materials . Our society is very attached to this material side that digital obviously cannot replace.
There is an evolution in the printing industry that is revolutionizing communication strategies. The revolutionary advantages of digital Digital, on the fax list other hand, has developed in the 21st century . Its integration into corporate communication strategies is therefore much more recent. Some companies have not yet taken the plunge into digital marketing . And yet, digital communication (e-mail, display advertising, social networks, etc.) offers many opportunities for the companies that use it. It is first of all its low cost that should be mentioned. With a small budget, you can deploy digital campaigns which can, on the other hand, have a significant return on investment.
Digital offers a wide choice of tools for professionals who want to communicate, particularly in terms of analyzing results. Unlike print, we know exactly whether a digital campaign has been effective or not. Indeed, we know who saw the campaign, who clicked on an advertisement, on which digital medium, etc. The print only gives us approximate audiences. It is also the immediacy of digital that is appreciated, because it allows real-time monitoring of communication campaigns. Thus, we can quickly adjust an inefficient digital marketing. Interactivity is also an advantage over print.